Bybit’s Strategic Holiday Push: $25K Incentive Program Targets New Users Amid Exchange Growth Surge

In a calculated move to capitalize on its recent market position and the festive season, Bybit—now the world's second-largest cryptocurrency exchange by trading volume—has launched a significant promotional campaign. The exchange is offering a 25,000 USDT holiday incentive program specifically designed to attract and onboard new users by encouraging them to engage with its core fiat gateway and payment services. This initiative underscores Bybit's aggressive growth strategy in a competitive landscape, leveraging financial incentives to drive user acquisition and platform engagement. The promotion, which runs until December 27, 2025, provides a timely opportunity for newcomers to the crypto space to explore Bybit's ecosystem with reduced risk, potentially receiving up to 50 USDT each. This development is particularly noteworthy as it aligns with the exchange's rising prominence, suggesting a focused effort to consolidate its market share and expand its user base through accessible, reward-based mechanics. For the broader cryptocurrency industry, such moves by leading exchanges signal a maturation phase where user experience and onboarding incentives become as critical as trading features, potentially setting a new standard for customer acquisition in the digital asset sector.

Bybit Launches $25K Holiday Incentive Program to Attract New Users

Bybit, now ranked as the world's second-largest cryptocurrency exchange by trading volume, has unveiled a seasonal promotion targeting new users. The campaign offers a share of a 25,000 USDT prize pool for participants who utilize Bybit's Fiat deposit system and Bybit Pay services.

Eligible entrants stand to receive up to 50 USDT each, with the initiative running through December 27, 2025. This strategic move coincides with typical year-end increases in retail crypto activity, providing both user acquisition incentives and platform engagement opportunities during a period of heightened market participation.

Komainu and Bybit Forge Custody-Trading Link for Institutional Crypto

Komainu's custody platform now integrates with Bybit, enabling institutions to trade directly from secured wallets without transferring assets to exchanges. The partnership mirrors a broader industry shift toward regulated custody solutions that preserve asset control while enabling real-time execution.

Bybit's participation introduces mirrored balance functionality, allowing traders to access liquidity without pre-funding exchange accounts. Assets remain in segregated, bankruptcy-remote wallets—a structure that addresses regulatory concerns while reducing operational friction.

The collaboration underscores growing institutional demand for unified workflows. As one trader noted: 'This isn't just about security—it's about eliminating the custody-execution dichotomy that's plagued crypto markets.'